You may have learned about the new lebensmitteletikett being introduced by Food Standards Australia New Zealand (FSANZ) around Australia in July 2016. But like us, all you have learned so far is that the food labels are transforming. So, we thought we had delved a little deeper for you to find out just what is going on.
Being such tremendous supporters of Australian made, the move is welcomed by us for labeling to identify the country of origin of the product. Yet, not all our food can be grown in Australia for various reasons (climate for example) so these labels will help guide you to make better choices.
It is important to understand where your products have originated from for a number of motives:
How far has this product had to travel in order to reach you?
Is the purchase of these products having a negative impact on the country of origin because of international demand for this product?
Is it possible to get this product closer to home – Are you able to swap it for something local and in season?
Read more in this post on food miles.
Thus, we already have country of origin information on our food labels, right? Yes. But the problem with this is companies who are simply packaging their products in Australia from food sourced abroad have been asserting that it’s Australian made – which may be causing confusion for some consumers.
You can find five new labels in total. This three are identified with a kangaroo symbol:
GROWN IN AUSTRALIA – You are not bad as this label means your food is 100% grown in Australia to go with this choice.
MERCHANDISE OF AUSTRALIA – Believe bagged or canned goods they have been processed here also and where the ingredients are 100% Australian. This implies, you are supporting Australian farmers and Australian production. Win, win.